Nemaura Medical announced it has entered into a letter of intent with Healthimation “relating to a possible acquisition of the Healthimation business by Nemaura.” For context, Healthimation (view website here) is a healthcare animation company that has developed an interactive weight loss management program called “Why WAIT” based on the Joslin weight loss program of the same name. Below, FENIX provides insight into the potential Nemaura acquisition and thoughts on how Healthimation may act more to attract new patients than actually drive outcomes.