Lifescan Enters CGM Market with New Partnership; Ty Lee Returns to Lifescan
Lifescan announced it has entered into an exclusive partnership with Sanvita Medical for the distribution of Sanvita’s CGM. According to the press release, the companies are planning to launch the CGM in North America and select EU countries starting as early as mid-2020. Additionally, Lifescan recently appointed former J&J VP, Ty Lee, as the new Head of Marketing. Below, FENIX provides insight on Lifescan being the last of the Big 4 BGM manufacturers to move into the CGM market and thoughts on Ty Lee re-joining the Lifescan organization.
About The Author
Matthew has been a thought leader in the high-growth therapeutic areas of diabetes and cardiovascular medicine since 2006, making regular attendance at large and small CV/met scientific meetings and an architect of novel methods for assessing market opportunities. He has over a decade of experience in leading CV/met consulting engagements, is a published author in PM360 and Diabetes Technology & Therapeutics, and has been quoted in The Pink Sheet on anti-thrombotics.
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