Abbott Libre 2 Promotion Takes Shots at Dexcom G6; Libre 2 Digital DTC Initiated

Following the Libre 2 FDA approval (see previous FENIX insight), Abbott authored a blog post on its website (view here), which includes a patient DTC video (view on Youtube) as well as static images that directly counter-message Dexcom’s G6 CGM. Additionally, the Libre 2 website is now live with a “coming soon” message and webform to be notified when Libre 2 becomes available. Below, FENIX provides an analysis of Abbott’s early Libre 2 messaging/counter-messaging and potential insight into a Dexcom response.

About The Author

Matthew Maryniak

President of Fenix Group International

Matthew has been a thought leader in the high-growth therapeutic areas of diabetes and cardiovascular medicine since 2006, making regular attendance at large and small CV/met scientific meetings and an architect of novel methods for assessing market opportunities. He has over a decade of experience in leading CV/met consulting engagements, is a published author in PM360 and Diabetes Technology & Therapeutics, and has been quoted in The Pink Sheet on anti-thrombotics.

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