Does Lifescan’s Expanded Partnership with Cecelia Health Signal a New Business Model to Set Up for an Acquisition by Livongo?
Here is a brief preview of this blast: Lifescan and Cecelia Health announced the expansion of a multi-year partnership to offer users a fully integrated live telehealth service with the OneTouch Reveal app. Recall, Lifescan and Cecelia Health initially entered into the partnership in October 2020 starting with text-based coaching. According to the press release, Lifescan and Cecelia Health will launch a new, live Certified Diabetes Care and Education Specialists (CDCES) telehealth service through the OneTouch Reveal app which will be fully integrated into OneTouch Solutions. Below, FENIX provides thoughts on Lifescan’s apparent new strategy to expand its business model beyond traditional PBM reimbursement to either remain competitive or become attractive as an acquisition target.