FENIX Analysis: GLP-1RA Promotional Materials Post-ADA 2024
FENIX has conducted a comprehensive analysis of promotional materials obtained at ADA 2024 as well as a comparison of the respective copay card programs. In this first installment, FENIX analyzes GLP-1RA promo with separate installments to follow on CGMs and pump devices. The GLP-1RA FENIX analysis below covers Ozempic, Wegovy, Mounjaro, Zepbound, and Rybelsus.
About The Author
Matthew has been a thought leader in the high-growth therapeutic areas of diabetes and cardiovascular medicine since 2006, making regular attendance at large and small CV/met scientific meetings and an architect of novel methods for assessing market opportunities. He has over a decade of experience in leading CV/met consulting engagements, is a published author in PM360 and Diabetes Technology & Therapeutics, and has been quoted in The Pink Sheet on anti-thrombotics.
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