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Ozempic Now Promoted on Victoza HCP Website

Novo Nordisk has recently updated the Victoza HCP website to include messaging for Ozempic. The first image on the Victoza HCP website landing page now states “Consider prescribing once-weekly Ozempic for your appropriate adult patients” with additional Ozempic messaging peppered throughout the Victoza HCP website. As of this publication, there has not been Ozempic messaging added to the Victoza patient website. Below, FENIX provides a brief overview of the Ozempic messaging on the Victoza HCP site as well as thoughts on Novo phasing out Victoza promotion during the COVID-19 pandemic.

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